Did You Know?
The demand for Parkway services has continued to increase while the Parkway’s budget has decreased in recent years.
Steve Galyean
Development Director - Partnership Alliance Marketing
Virginia Tourism Corporation
Steve Galyean is the Virginia Tourism Corporation’s Partnership Marketing Development Director and heads up the VTC Tourism Development Division. The VTC development division focuses on business development, job creation, and business assistance. Steve also administers the VTC Marketing Leverage Programs. Steve and his division are active in the development of new tourism product including the Heartwood Artisan Gateway, Spearhead Trail, Fish Virginia First Trail, the Tobacco Heritage Trail, and the Wilderness Road project. Prior to assuming the VTC position in November 2005, Steve served eleven years as the Director of Tourism for the Abingdon Convention & Visitors Bureau in Abingdon, VA. Preceding his move to Abingdon, he was Executive Director of the Galax-Carroll-Grayson Chamber of Commerce in Galax, VA.
Steve Galyean is a native of Galax, Virginia, and a graduate of Emory & Henry College, Emory, VA. He has served two terms as President of the Virginia Association of Convention & Visitors Bureaus, as well as Vice President of Tourism Marketing and Treasurer of the organization. In addition, he is a member of the Board of Directors of the Crooked Road – Virginia’s Heritage Music Trail – and has served on the boards of the Blue Ridge Travel Association, Northeast Tennessee Tourism Association, the Virginia Highlands Festival, and the Tri-Cities TN/VA Regional Partnership.
Presentation
Gateway Tourism
The Blue Ridge Parkway is the most visited national park in America and is also the most visited attraction in Virginia. Learn ways that communities along the Blue Ridge Parkway can market to those Parkway visitors.
